Sidney “Juice” Camille

Assistant Coach, Basketball Recruiter & Family Engagement

Camille has dedicated his career to serving young people through education and mentorship. He currently serves as Head of Community Engagement and Director of Basketball Operations for 7uice, the performance and lifestyle brand founded by NBA All-Star Jaylen Brown, where he oversees community initiatives, youth programming and basketball operations. He also serves as Family Engagement Liaison at Saint John Paul II Catholic Academy in Dorchester, strengthening relationships between students, families and educators

A native of Boston, Massachusetts, Camille joins MAI with more than a decade of experience as a basketball executive, educator, mentor and community leader. He has built a reputation for identifying talent, developing student-athletes and creating pathways to collegiate and professional basketball.

His work has connected him with many of New England’s top basketball prospects, including current and former Division I standouts and professional players, while earning him recognition as a trusted mentor and advocate for youth development.